How do you give feedback?
A. One of the things I've learned is that it doesn't matter how many good things you say, the one bad thing is what sticks. So. therefore, feedback should be viewed in the context of time, not in any one specific episode. So if I have something negative to say, I will say it. I will be clear about it. But I won't try to couch it in a lot of positives, because people have a natural tendency to not want to hear a negative message. So I try to do it as quickly as I can, and I try to do it in the moment. But I also try to give positive feedback in other moments. To try to mix the two is often very hard, because the positive messages get lost in the one negative message, and the negative message gets garbled.
Providing effective feedback is an art, but one that is often erroneously taught as a science. Fortunately, good managers tend to see right through scripted recipes for effective feedback, as they know first-hand that what constitutes "effective" is determined by the situation.
One of the most common recipes for feedback - the "Feedback Sandwich," if you will - calls for a dash of praise followed by a healthy dose of constructive criticism, then finished of with a pinch more positive. It's a theoretically reasonable approach, and when providing feedback in a formal review and/or in writing it can be quite effective. However, in everyday practice it often comes across contrived and insincere.
In many ways, the model that Yamada points to is far superior. It's not about seeing feedback as an act and applying a single formula to all situations. Rather, it's about feedback as a process that plays out over the course of a relationship.
If you've built up a strong rapport and foundation of trust and respect with your direct reports by providing consistent, positive feedback and praise over time, then offering the negative should be a simple and straightforward act.
Good advice from a strong leader.